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About the Project | Credits
Project Background
The North Collinwood Summer Guide began with a small group of residents
in 2007, brought together by and spurred on through the commitment to
improving communication within our neighborhood at a meeting held January
30, 2007. Dennis Dooley, Beverly Franczyk, Sarah Gyorki, Meredith Pangrace,
and Erin Randel steered the project to a run of 12,500 two-color copies.
They were published by Orange Blossom Press of Ohio City, which generously
donated the high-quality paper stock. (OBP specializes in two-color marketing
material production for nonprofits and good causes, and are a member shop
of the Graphic Communications International Union.) It was an all-volunteer
effort, and printing costs were underwritten by generous local business
owners, institutions, and resident associations, as well as Ward 11 Councilman
Mike Polensek, in amounts from $25 to $200.
Feedback was mostly positive. Specifics included:
- Cleveland Lakefront State Park Naturalist Carol
Ward, who reported an uptick in program participants who credited the
summer guide with their knowing about the programs.
- One person said the guide was too big and took
up the whole refrigerator.
- A number of people reported feeling alienated by
the apparent title of "North Collinwood".
- It should be done again.
Summer Guide, Take 2
With more lead time, the committee, now lead by Meredith Pangrace and
Erin Randel, submitted a comprehensive grant proposal to Neighborhood
Connections, www.neighborhoodgrants.org., a program of The Cleveland Foundation
which offers maximum $5,000 grants to community-based nonprofit endeavors.
The grant was submitted in the August 2007 grant cycle, and was approved
in October. With that news, the committee knew they'd for sure be able
to print at least 10,000 guides.
The schedule went like this:
| Activity: |
Completion date: |
| Organizational Meeting |
2/01/08 |
| Draft layout/Submission deadline |
4/15/08 |
Outreach and follow-up |
4/30/08 |
| All content in and edited |
5/6/08 |
| Final proofs deadline, files sent to printer |
5/12/08 |
| Distribution begins/web version goes live |
Week of May 19 |
| Top priority: Schools, Sponsors, Gas stations |
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| Second priority: Resident associations for door-to-door delivery,
Institutions |
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A note from the project organizer:
This year the summer guide really seems
to have come into its own. It was produced by residents, for residents--a
diverse cross-section of community residents worked together to glean,
pick and shake information from the more than 125 assets we mapped around
North Collinwood. We raised grant funds to ensure production, and were
graced by the generous Wavemakers, Captains and Commodores among our
local businesses and institutions to to cover small stipends to staff
and to bump production to 15,000 copies of a FULL COLOR publication—a
huge improvement. The summer guide even got a name this year, "The
Scoop on Summer," along with a June 1st celebration to kick-off
the summer and a new era for the project.
Looking
to the future:
We've talked about some things for the future, such as:
- Offering artist awards/stipends for photographs
or other illustrations to enhance the layout.
- Massaging the schedule for outreach/submissions--too
early, no one has any information. Too late and we run up against the
print cut-off.
- The extent to which the guide could/should reflect
assets throughout Collinwood, vs. focusing on Ward 11 north of I-90.
- Building the summer guide release party/kick-off
summer celebration to bring together the best of the neighborhood for
3 hours of shameless self-promotion, mad on-site sign-ups connection-making
and revelry.
- Developing and online submission form that
would a) prompt the user for key pieces of information, and b) streamline
the task of sorting and proofreading submissions. Also scaling-up other
tech-related issues.
If you think you could make time to
help these or other communications-in-Collinwood dreams come true, click
here, then relax! Forget about it—we'll come find you in the dark
of next winter to start planning for yet another excellent summer in
the neighborhood!
Thanks for your support and enjoy your summer!
Erin Randel
17914 Rosecliff Road
Cleveland, OH 44119
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